Para qué te prepara este curso subvencionado Curso Gratuito Official Master´s Degree in Digital Marketing + 60 Credits ECTS:
This online master in digital marketing prepares you to obtain multidisciplinary and applied knowledge of the different areas, in order to be able to lead online marketing projects. Thanks to this training you will improve your work performance, improving the perceived value of your company through the different online media as well as the sales that it will generate. Get ready to be the figure that leads the change in your company.
A quién va dirigido:
This online master in digital marketing is aimed at any recent graduate, professional or entrepreneur who wishes to specialize in this area and improve their job performance. You will be able to apply this knowledge independently or improve your employability in order to work in the online marketing departments of other companies.
Objetivos de este curso subvencionado Curso Gratuito Official Master´s Degree in Digital Marketing + 60 Credits ECTS:
- Design and execute a digital marketing plan. - Learn to efficiently manage different social networks. - Understand the importance of search engine marketing and web analytics. - Undertake SEO and SEM positioning strategies. - Manage an e-commerce efficiently.
Salidas Laborales:
With the online master in digital marketing you will have the opportunity to become a specialist, being able to access positions such as: online marketing director, marketing technician, social media manager, community manager, web analytics, SEO and SEM specialist, director of e -commerce, digital product manager, digital marketing consultant, etc.
Resumen:
Digitization and the great connectivity that we currently enjoy has meant that marketing has come to focus mainly on the digital field. Today, practically all companies have an online presence to a greater or lesser extent. The good performance of digital marketing greatly determines the value of the value, reputation and sales of a company. This online master in digital marketing provides the student with a multidisciplinary and applied mastery of the different areas to lead the most ambitious projects and turn them into benchmarks. This training provides the student with flexible training, with up-to-date content and the closest teaching team at their disposal.
Titulación:
- Official Master Degree in Digital Marketing issued by the e-Campus University accredited with 60 University ECTS. Passing it will give the right to obtain the corresponding Official Master's Degree, which can qualify for carrying out the Doctoral Thesis and obtaining the Doctor's title.
Metodología:
With our online learning methodology, the student begins his journey with us through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The teletraining hours carried out in the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings and research work. The Final Master's Project is carried out after completing the theoretical-practical content on Campus, which will be graded with a score between 0-6 points. Finally, they will have to take an official exam in person in Spanish for each of the master's subjects, which can be done at the Madrid or Bogotá offices or at any of the Chamber of Commerce offices with which the University has an agreement to conducting face-to-face assessments. These exams are currently being carried out online, exceptionally due to the Covid situation.
Temario:
- MODULE 1. INTRODUCTION TO SEARCH ENGINE MARKETING
- MODULE 2. ON-PAGE SEO
- MODULE 3. OFF-PAGE SEO
- MODULE 4. SPECIALIZED SEO
- MODULE 5. SEM - GOOGLE ADS
- MODULE 6. WEB ANALYTICS: GOOGLE ANALYTICS, GOOGLE TAG MANAGER AND GOOGLE DATA STUDIO
- MODULE 7. SOCIAL MEDIA MANAGEMENT
- MODULE 8. E-COMMERCE
- MODULE 9. MASTER'S FINAL PROJECT
curso gratuito le prepara para ser
With the online master in digital marketing you will have the opportunity to become a specialist, being able to access positions such as: online marketing director, marketing technician, social media manager, community manager, web analytics, SEO and SEM specialist, director of e -commerce, digital product manager, digital marketing consultant, etc.
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