Curso Gratuito Official Master´s Degree in Public Relations and Communication + 60 Credits ECTS

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Curso 100% Bonificable si eres trabajador contratado en el régimen general y envías la documentación de matrícula (en el caso de ser estudiante, desempleado, autónomo, funcionario o jubilado puedes realizar este curso de forma parcialmente subvencionada)

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Para qué te prepara:

By studying the Official Master's Degree in Public Relations and Communication you will train as a future professional in communication, public relations and event organization, you will understand what communication is, you will master the basics of Public Relations and the creation and management of events, planned as one of the main tools to contact the target audience of a brand or organization.

A quién va dirigido:

This Official Master's Degree in Public Relations and Communication is aimed at people interested in marketing and communication who wish to improve and expand their skills in the field of planning, creating and organizing events, as well as public relations, brand management and the communication.

Titulación:

- Official University Master's Degree in Public Relations and Communication issued by the e-Campus University accredited with 60 University ECTS. Passing it will give the right to obtain the corresponding Official Master's Degree, which can qualify for carrying out the Doctoral Thesis and obtaining the Doctor's title.

Objetivos:

- Analyze the main techniques and types of business communication. - Understand marketing tactics and actions that improve communication with potential customers. - Know the strategic communication process that builds relationships between organizations and their audiences. - Optimal management of relations with the media. - Know the implications of new technologies in cultural communication.

Salidas Laborales:

The professional opportunities of this Official Master's Degree in Public Relations and Communication are those of Public Relations in a brand or company, advice on event production, advice on protocol, creation of communication companies, as well as planner in a communication agency. You can work in the communication department of any company.

Resumen:

Public relations professionals aim to transmit a clear and transparent image of an organization, both to the internal and external public, their role is essential for the recognition and visibility of a company or brand. For this reason, it has become one of the fastest growing disciplines, both Public Relations and event organization are professions with a great future. By completing this Official Master's Degree in Public Relations and Communication you will obtain specialized training in the creation and design of advertising strategies that combine Marketing and Relations actions, you will have sufficient knowledge to make your way in an exciting sector.

Metodología:

With our online learning methodology, the student begins his journey with us through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The teletraining hours carried out in the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings and research work. The Final Master's Project is carried out after completing the theoretical-practical content on Campus, which will be graded with a score between 0-6 points. Finally, they will have to take an official exam in person in Spanish for each of the master's subjects, which can be done at the Madrid or Bogotá offices or at any of the Chamber of Commerce offices with which the University has an agreement to conducting face-to-face assessments. These exams are currently being carried out online, exceptionally due to the Covid situation.

Temario:

  1. MODULE 1. INTERNAL AND EXTERNAL COMMUNICATION
  2. DIDACTIC UNIT 1. INTRODUCTION TO COMMUNICATION
  3. DIDACTIC UNIT 2. COMMUNICATION SKILLS AND COMPETENCES
  4. DIDACTIC UNIT 3. BUSINESS COMMUNICATION
  5. DIDACTIC UNIT 4. COMPREHENSIVE BUSINESS COMMUNICATION POLICIES
  6. DIDACTIC UNIT 5. BUSINESS LEADERSHIP
  7. DIDACTIC UNIT 6. LEADERSHIP AND WORK MOTIVATION
  8. DIDACTIC UNIT 7. INITIATION TO NEGOTIATION
  9. DIDACTIC UNIT 8. FUNDAMENTAL NEGOTIATION STRATEGIES AND TECHNIQUES
  10. DIDACTIC UNIT 9. THE IMPORTANCE OF THE NEGOTIATOR
  11. MODULE 2. RELATIONSHIP MARKETING
  12. DIDACTIC UNIT 1. CONCEPTUALIZATION OF RELATIONSHIP MARKETING
  13. DIDACTIC UNIT 2. CUSTOMER LOYALTY AS THE BASIS OF RELATIONSHIP MARKETING
  14. DIDACTIC UNIT 3. ONLINE CUSTOMER LOYALTY
  15. DIDACTIC UNIT 4. ANALYSIS TOOLS IN LOYALTY PROGRAMS
  16. DIDACTIC UNIT 5. CUSTOMER SEGMENTATION AS THE MAIN TOOL TO KNOW THE CUSTOMER
  17. DIDACTIC UNIT 6. METRICS IN RELATIONSHIP MARKETING
  18. DIDACTIC UNIT 7. GENERATION OF LEADS
  19. MODULE 3. SOCIAL MEDIA AND PUBLIC RELATIONS
  20. DIDACTIC UNIT 1. INTRODUCTION AND CONTEXTUALIZATION OF SOCIAL MEDIA
  21. DIDACTIC UNIT 2. SOCIAL CRM
  22. DIDACTIC UNIT 3. CUSTOMER SERVICE ON FACEBOOK
  23. DIDACTIC UNIT 4. CUSTOMER SERVICE ON TWITTER
  24. DIDACTIC UNIT 5. CUSTOMER SERVICE ON INSTAGRAM
  25. DIDACTIC UNIT 6. CUSTOMER SERVICE MANAGEMENT IN SOCIAL MEDIA
  26. MODULE 4. PUBLIC RELATIONS AND PRESS OFFICES
  27. DIDACTIC UNIT 1. PUBLIC RELATIONS
  28. DIDACTIC UNIT 2. PRESS OFFICES AND NEGOTIATION WITH THE MEDIA
  29. DIDACTIC UNIT 3. REGULATION AND CODES OF ETHICS IN ADVERTISING
  30. DIDACTIC UNIT 4. DESIGN OF THE MEDIA PLAN AND ADVERTISING SUPPORT
  31. DIDACTIC UNIT 5. EXECUTION AND CONTRACTING OF THE MEDIA PLAN
  32. MODULE 5. PROTOCOL AND BUSINESS AND INSTITUTIONAL COMMUNICATION
  33. DIDACTIC UNIT 1. INTRODUCTION TO THE PROTOCOL
  34. DIDACTIC UNIT 2. COMPREHENSIVE COMMUNICATION POLICIES IN COMPANIES
  35. DIDACTIC UNIT 3. TREATMENTS, PRESENTATIONS, GREETINGS, VISITS, PUNCTUALITY AND DRESS
  36. DIDACTIC UNIT 4. INVITATIONS, PRECEDENCES AND PRESIDENCIES
  37. DIDACTIC UNIT 5. INSTITUTIONAL PROTOCOL
  38. DIDACTIC UNIT 6. PROTOCOL IN THE COMPANY
  39. MODULE 6. ORGANIZATION OF EVENTS
  40. DIDACTIC UNIT 1. PROTOCOLARY KEYS OF AN EVENT
  41. DIDACTIC UNIT 2. TECHNIQUES FOR ORGANIZING EVENTS
  42. DIDACTIC UNIT 3. EVENT PLANNING
  43. DIDACTIC UNIT 4. DEFINITION AND DEVELOPMENT OF THE MAIN EVENTS OF AN ORGANIZATION
  44. DIDACTIC UNIT 5. GRAPHIC IDENTITY OF THE EVENTS
  45. DIDACTIC UNIT 6. THE SOCIAL PROTOCOL
  46. MODULE 7. DIGITAL MARKETING
  47. DIDACTIC UNIT 1. CONCEPTUALIZATION OF DIGITAL MARKETING
  48. DIDACTIC UNIT 2. ORGANIC POSITIONING: SEO
  49. DIDACTIC UNIT 3. SEM: PERFORM MARKETING
  50. DIDACTIC UNIT 4. INBOUND MARKETING
  51. DIDACTIC UNIT 5. EMAIL MARKETING
  52. DIDACTIC UNIT 6. E-COMMERCE
  53. MODULE 8. COMMUNITY MANAGER
  54. DIDACTIC UNIT 1. INTRODUCTION TO COPYWRITING
  55. DIDACTIC UNIT 2. BLOGGING, SEO AND ANALYTICS
  56. DIDACTIC UNIT 3. FACEBOOK MANAGEMENT
  57. DIDACTIC UNIT 4. INSTAGRAM MANAGEMENT
  58. DIDACTIC UNIT 5. TWITTER MANAGEMENT
  59. DIDACTIC UNIT 6. YOUTUBE MANAGEMENT
  60. DIDACTIC UNIT 7. SOCIAL MEDIA ADVERTISING - FACEBOOK ADS
  61. DIDACTIC UNIT 8. SOCIAL MEDIA ADVERTISING - INSTAGRAM ADS
  62. DIDACTIC UNIT 9. SOCIAL MEDIA ADVERTISING - TWITTER ADS
  63. DIDACTIC UNIT 10. SOCIAL MEDIA ADVERTISING - ADVERTISING ON YOUTUBE
  64. MODULE 9. FINAL DEGREE PROJECT