Para qué te prepara este curso subvencionado Curso Gratuito Official Master´s Degree in Public Relations and Communication + 60 Credits ECTS:
By studying the Official Master's Degree in Public Relations and Communication you will train as a future professional in communication, public relations and event organization, you will understand what communication is, you will master the basics of Public Relations and the creation and management of events, planned as one of the main tools to contact the target audience of a brand or organization.
A quién va dirigido:
This Official Master's Degree in Public Relations and Communication is aimed at people interested in marketing and communication who wish to improve and expand their skills in the field of planning, creating and organizing events, as well as public relations, brand management and the communication.
Objetivos de este curso subvencionado Curso Gratuito Official Master´s Degree in Public Relations and Communication + 60 Credits ECTS:
- Analyze the main techniques and types of business communication. - Understand marketing tactics and actions that improve communication with potential customers. - Know the strategic communication process that builds relationships between organizations and their audiences. - Optimal management of relations with the media. - Know the implications of new technologies in cultural communication.
Salidas Laborales:
The professional opportunities of this Official Master's Degree in Public Relations and Communication are those of Public Relations in a brand or company, advice on event production, advice on protocol, creation of communication companies, as well as planner in a communication agency. You can work in the communication department of any company.
Resumen:
Public relations professionals aim to transmit a clear and transparent image of an organization, both to the internal and external public, their role is essential for the recognition and visibility of a company or brand. For this reason, it has become one of the fastest growing disciplines, both Public Relations and event organization are professions with a great future. By completing this Official Master's Degree in Public Relations and Communication you will obtain specialized training in the creation and design of advertising strategies that combine Marketing and Relations actions, you will have sufficient knowledge to make your way in an exciting sector.
Titulación:
- Official University Master's Degree in Public Relations and Communication issued by the e-Campus University accredited with 60 University ECTS. Passing it will give the right to obtain the corresponding Official Master's Degree, which can qualify for carrying out the Doctoral Thesis and obtaining the Doctor's title.
Metodología:
With our online learning methodology, the student begins his journey with us through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The teletraining hours carried out in the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings and research work. The Final Master's Project is carried out after completing the theoretical-practical content on Campus, which will be graded with a score between 0-6 points. Finally, they will have to take an official exam in person in Spanish for each of the master's subjects, which can be done at the Madrid or Bogotá offices or at any of the Chamber of Commerce offices with which the University has an agreement to conducting face-to-face assessments. These exams are currently being carried out online, exceptionally due to the Covid situation.
Temario:
- MODULE 1. INTERNAL AND EXTERNAL COMMUNICATION
- DIDACTIC UNIT 1. INTRODUCTION TO COMMUNICATION
- DIDACTIC UNIT 2. COMMUNICATION SKILLS AND COMPETENCES
- DIDACTIC UNIT 3. BUSINESS COMMUNICATION
- DIDACTIC UNIT 4. COMPREHENSIVE BUSINESS COMMUNICATION POLICIES
- DIDACTIC UNIT 5. BUSINESS LEADERSHIP
- DIDACTIC UNIT 6. LEADERSHIP AND WORK MOTIVATION
- DIDACTIC UNIT 7. INITIATION TO NEGOTIATION
- DIDACTIC UNIT 8. FUNDAMENTAL NEGOTIATION STRATEGIES AND TECHNIQUES
- DIDACTIC UNIT 9. THE IMPORTANCE OF THE NEGOTIATOR
- MODULE 2. RELATIONSHIP MARKETING
- DIDACTIC UNIT 1. CONCEPTUALIZATION OF RELATIONSHIP MARKETING
- DIDACTIC UNIT 2. CUSTOMER LOYALTY AS THE BASIS OF RELATIONSHIP MARKETING
- DIDACTIC UNIT 3. ONLINE CUSTOMER LOYALTY
- DIDACTIC UNIT 4. ANALYSIS TOOLS IN LOYALTY PROGRAMS
- DIDACTIC UNIT 5. CUSTOMER SEGMENTATION AS THE MAIN TOOL TO KNOW THE CUSTOMER
- DIDACTIC UNIT 6. METRICS IN RELATIONSHIP MARKETING
- DIDACTIC UNIT 7. GENERATION OF LEADS
- MODULE 3. SOCIAL MEDIA AND PUBLIC RELATIONS
- DIDACTIC UNIT 1. INTRODUCTION AND CONTEXTUALIZATION OF SOCIAL MEDIA
- DIDACTIC UNIT 2. SOCIAL CRM
- DIDACTIC UNIT 3. CUSTOMER SERVICE ON FACEBOOK
- DIDACTIC UNIT 4. CUSTOMER SERVICE ON TWITTER
- DIDACTIC UNIT 5. CUSTOMER SERVICE ON INSTAGRAM
- DIDACTIC UNIT 6. CUSTOMER SERVICE MANAGEMENT IN SOCIAL MEDIA
- MODULE 4. PUBLIC RELATIONS AND PRESS OFFICES
- DIDACTIC UNIT 1. PUBLIC RELATIONS
- DIDACTIC UNIT 2. PRESS OFFICES AND NEGOTIATION WITH THE MEDIA
- DIDACTIC UNIT 3. REGULATION AND CODES OF ETHICS IN ADVERTISING
- DIDACTIC UNIT 4. DESIGN OF THE MEDIA PLAN AND ADVERTISING SUPPORT
- DIDACTIC UNIT 5. EXECUTION AND CONTRACTING OF THE MEDIA PLAN
- MODULE 5. PROTOCOL AND BUSINESS AND INSTITUTIONAL COMMUNICATION
- DIDACTIC UNIT 1. INTRODUCTION TO THE PROTOCOL
- DIDACTIC UNIT 2. COMPREHENSIVE COMMUNICATION POLICIES IN COMPANIES
- DIDACTIC UNIT 3. TREATMENTS, PRESENTATIONS, GREETINGS, VISITS, PUNCTUALITY AND DRESS
- DIDACTIC UNIT 4. INVITATIONS, PRECEDENCES AND PRESIDENCIES
- DIDACTIC UNIT 5. INSTITUTIONAL PROTOCOL
- DIDACTIC UNIT 6. PROTOCOL IN THE COMPANY
- MODULE 6. ORGANIZATION OF EVENTS
- DIDACTIC UNIT 1. PROTOCOLARY KEYS OF AN EVENT
- DIDACTIC UNIT 2. TECHNIQUES FOR ORGANIZING EVENTS
- DIDACTIC UNIT 3. EVENT PLANNING
- DIDACTIC UNIT 4. DEFINITION AND DEVELOPMENT OF THE MAIN EVENTS OF AN ORGANIZATION
- DIDACTIC UNIT 5. GRAPHIC IDENTITY OF THE EVENTS
- DIDACTIC UNIT 6. THE SOCIAL PROTOCOL
- MODULE 7. DIGITAL MARKETING
- DIDACTIC UNIT 1. CONCEPTUALIZATION OF DIGITAL MARKETING
- DIDACTIC UNIT 2. ORGANIC POSITIONING: SEO
- DIDACTIC UNIT 3. SEM: PERFORM MARKETING
- DIDACTIC UNIT 4. INBOUND MARKETING
- DIDACTIC UNIT 5. EMAIL MARKETING
- DIDACTIC UNIT 6. E-COMMERCE
- MODULE 8. COMMUNITY MANAGER
- DIDACTIC UNIT 1. INTRODUCTION TO COPYWRITING
- DIDACTIC UNIT 2. BLOGGING, SEO AND ANALYTICS
- DIDACTIC UNIT 3. FACEBOOK MANAGEMENT
- DIDACTIC UNIT 4. INSTAGRAM MANAGEMENT
- DIDACTIC UNIT 5. TWITTER MANAGEMENT
- DIDACTIC UNIT 6. YOUTUBE MANAGEMENT
- DIDACTIC UNIT 7. SOCIAL MEDIA ADVERTISING - FACEBOOK ADS
- DIDACTIC UNIT 8. SOCIAL MEDIA ADVERTISING - INSTAGRAM ADS
- DIDACTIC UNIT 9. SOCIAL MEDIA ADVERTISING - TWITTER ADS
- DIDACTIC UNIT 10. SOCIAL MEDIA ADVERTISING - ADVERTISING ON YOUTUBE
- MODULE 9. FINAL DEGREE PROJECT
curso gratuito le prepara para ser The professional opportunities of this Official Master's Degree in Public Relations and Communication are those of Public Relations in a brand or company, advice on event production, advice on protocol, creation of communication companies, as well as planner in a communication agency. You can work in the communication department of any company.
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